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iphone blogging app
La aplicación Mejor Click-To-Vendo: Perfil DRTV Intensificación de
Si los informes de los medios de comunicación actuales son correctas, la próxima vez le sugiero a mi esposa que realmente necesita algún producto nuevo ingenioso Soy el mejor vi en la tele, no voy a escuchar su pregunta "¿por qué?", voy a oír mi televisor abruptamente, "¡Excelente! Tenemos una aplicación para eso. "
La tecnología para hacer Pantallas de televisión interactiva, o al menos hacer clic-mejora cada mes. Desde el valle de la disminución de los ingresos, los ejecutivos de televisión y anuncios están entusiasmados acerca de este potencial de dinero nuevo fabricante. Los primeros prototipo es RFI, o petición de información. Debido a que las compañías de cable, telcos y proveedores de satélite asocia direcciones físicas con set-top boxes, haga clic en un solo mando a distancia puede provocar la llegada de un folleto o el cupón. A pesar de que proporciona contactos cualificados, esta táctica deja demasiado dinero en las grietas los cojines del sofá. Desde hace clic en un espectador es una respuesta de los anunciantes DR buscar, ¿por qué conformarse para una ventaja cuando se podría en lugar de hacer una venta? Si los coches de venta, la información es trabajo de preparación obligatoria. Pero para las conveniencias del hogar tradicional DRTV, haga clic para comprar (CTB) sus aplicaciones son muy preferible.
Sólo ya que los consumidores los productos de televisión de respuesta directa abrazo que hacen su vida más fácil, ellos acuden a las aplicaciones de TV que hacen lo mismo. CTB aplicaciones son incluso más fáciles que las que se instale en su iPhone. Administrado a través de set-top caja, que no requieren instalación, sólo un dedo pulgar para hacer clic en el control remoto. Y con la promesa de entrega rápida de productos, que ofrecen la utilidad real, el ahorro de viajes a los compradores de teléfono, web, o tiendas.
Lamentablemente, sólo un porcentaje muy pequeño de productos propuestos visto alguna vez la radio, y una proporción menor que los millones que buscamos. Propuesto aplicaciones CTB sufrirá de manera similar. Por un puñado de prosperar, es posible que necesitemos soñar varias docenas. En este espíritu, he aquí cuatro modelos definidos de manera amplia que puedan merecer de exploración de cada uno de ellos es posible con la tecnología actualmente en trámite:
1) ventanas Embrace. En escaparates, promociones escaparates, en los ordenadores, que permiten realizar múltiples tareas. La televisión ventanas hacer ambas cosas. Los espectadores pueden comprar en una imagen dentro de imagen o foto-foto al lado, sin interrumpir el programa de los que hizo clic.
2) promoción de la marca en Habilitar. Con tele-blogging aplicaciones, los espectadores podían discutir lo que están viendo en las barras laterales de la pantalla. Los anunciantes que permitan tal la confianza de abrir el debate en mostrar sus productos, y poder emplear claramente identificados los miembros del personal para responder a preguntas técnicas.
3) Automatizar upsells. Televidentes que establece la red de su o recibir la televisión e Internet de una fuente, tendrá la conectividad en línea que permiten a los anunciantes de televisión para implementar aplicaciones de clic para ampliar web que se centran de un producto a muchos-y podría seguir comprando simplemente mediante la utilización de datos cuadro de set-top.
4) Aprovechar el contenido. CTB aplicaciones podrían revolucionar los programas de empleo ya la colocación de productos. Mostrando un precio de venta durante un Price Is Right concurso no sólo se dedican a "interés de los telespectadores, podría venta de productos destacados en el acto.
Si estás pensando en estas propuestas a favor "marca" los productos más "DRTV" productos, que está empleando una falsa dicotomía. DRTV se define por las técnicas y el seguimiento, no las categorías de productos. Si los clientes de la marca de fábrica abrazar nuestros métodos antiguos como inventamos nuevas implementaciones, eso es una respuesta directa todos debería invitar. Entonces, tal vez nuestros 25 años de espera para una verdadera interactivo "La publicidad de TV digital" será una realidad.
Publicado anteriormente en respuesta Magazine, noviembre 2009
About the Author
Author of over 175 published articles, Tim Hawthorne is Founder, Chairman and Executive Creative Director of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Discover Card, Time-Life, Nissan, Lawn Boy, Nikon, Oreck, Bose, the Heifer International. Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious \"Lifetime Achievement Award\" by the Electronic Retailing Association (ERA) in 2006.
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